Prof. Andrea L. Baldini, Nanjing University, China

Aesthetics, ethics of cultural heritage, foundations of intellectual property law, economics of art, urban creativity, and visual culture

Research Fellow, INTI International University (Malaysia), Affiliated Member, Culinary Mind – Center for the Philosophy of Food (UNIMI, Italy), Delegate-at-Large, International Association for Aesthetics (2019–2023), Editorial Advisory Board, Bloomsbury History of Modern Aesthetics, Editorial Board Member, Graffiti and Street Art (GSA), Editorial Board Member, ESPES: The Slovak Journal of Aesthetics, Scientific Committee Member, Street Art and Urban Creativity (SAUC), Editorial Board Member, Philosophical Inquires, Board Member, Association of Italian Scholars in China (2017–2020).

Speech Title: Spray-Can Pedagogy: Graffiti Writing, Political Inclusion, and Dirty Aesthetic Education

Abstract: How can aesthetic education cultivate critical awareness and inspire transformative action? This paper explores this question through an unconventional case: graffiti writing. Challenging the dominant perception that graffiti is merely a sign of moral decline or urban disorder, I propose that it serves as a form of dirty aesthetic education—a pedagogy rooted in disruption, visibility, and spatial reclamation. Through the act of mastering graffiti, practitioners momentarily redraw the boundaries of public self-expression, challenging the exclusionary logic of the neoliberal city. By framing graffiti as a form of political engagement rather than mere vandalism, this paper examines how its transgressive nature fosters critical consciousness and a deeper understanding of public space as a contested site of power. Ultimately, I argue that graffiti embodies a form of street-level aesthetic education that not only resists dominant hierarchies but also reimagines urban citizenship through creative, radical means.

Prof. Shengli Feng, Beijing Language and Culture University, China

Qianjia's "Libi" and Zhang Huang's theoretical studies, exegesis, prosodic grammar, stylistic grammar, Chinese Diachronic syntax, Chinese prosodic literature history

Director, Professor and doctoral supervisor of Zhang Huang Institute of Academic Theory, School of Linguistics, Beijing Language and Culture University, Distinguished Professor of Beijing Normal University, Chief Professor of Language Science Center of Tianjin University, Emeritus Professor of the Chinese University of Hong Kong. Co-editor of Journal of Chinese Language (JCL, SSCI index) and co-editor of Prosodic Grammar Studies. He was an associate professor in the Department of East Asian Studies at the University of Kansas, and a professor and director of the Chinese Language Department at the Department of East Asian Studies at Harvard University. He has published 15 Chinese academic monographs (4 of which have been translated into English and Korean, etc.) and 2 English academic monographs, edited 16 academic books, and published more than 200 academic papers in both Chinese and English.

Prof. Kedong Liu, Harbin Institute of Technology

English Language Teaching, English Literature, Minority Literature, Intercultural Communication, Country and Regional Studies, Translation

He is a member of the Teaching and Advisory Committee for English Majors of the Ministry of Education, Vice-Chairman of the Foreign Language Development Research Committee of the China English-Chinese Comparative Research Association, Executive Director of the National American Literature Research Association, Communications Judge of the National Social Science Fund, Executive Director of the Provincial Translation Association, Academic Member of the Athens Institute of Education, and Editorial Board of ' Australian Studies '. More than 50 papers have been published, including 2 A & HCI retrievals and many CSSCI papers. He has published 1 monograph and more than 20 other works. He presided over 5 national projects, 1 humanities and social science project of the Ministry of Education, 4 provincial social science projects, and more than 20 other projects. 

Speech Title: Who Are We (Who Am I)?: Cognition and Identification in Native North American Literature

Abstract: Native North Americans have unique perceptions of the world. From the poetical poetics perspective, Native North American Literature can be interpreted and appreciated better. An Figure-and-Ground analysis shows that King's “The Color of Walls” discloses the protagonist’s assimilation by the settler-colonizers and his realization that he is different from the whites. When taking the assumed “white skin” he has, the color of the walls is too dark, while taking the his real skin color as the background, the color of the walls are two bright. Therefore, the protagonist realizes that he should not identify himself as a White; rather, he should be proud of his racial/ethnic identity (a Canadian Indigenous person).

Prof. Zhonggen Yu, Beijing Language and Culture University, China

Intelligent Education

Yu Zhonggen is a professor at the School of English, Beijing Language and University. He is also a Ph.D. supervisor and a postdoctoral fellow in English linguistics. He received his PhD and Master's degree in law from Tsinghua University and Master's degree in foreign language and applied linguistics from Southeast University. He has published more than 180 academic papers, including over 50 in SSCI, over 40 in EI, and over 70 in ESCI, SCOPUS, and EI. He has presided over and completed several National Social Science Fund China Academic Translation Projects, Ministry of Education Humanities and Social Science Youth Projects, Jiangsu and Zhejiang Province Social Science Fund Planning Projects, Beijing Higher Education "Undergraduate Teaching Reform and Innovation Projects", Municipal and School-level projects. He is an external reviewer for more than 20 SSCI-indexed journals. He has participated in teaching contests multiple times and received national, provincial, and university-level awards. In 2016, he received the first prize of the University Teaching Achievement Award from Hohai University. In 2018, he was identified as a third-level training object of the "333" Project in Jiangsu Province. In 2019, he won the first prize of the Information-based Teaching Competition from Beijing Language University. In 2020, he was awarded the "Smart Teaching Star" title by the Online Education Research Center of the Ministry of Education. He is currently the Founding Editor-in-Chief of International Journal of Technology-Enhanced Education (IJTEE) (2022-);  Editor-in-Chief of Forum for Linguistic Studies (Scopus) (2023.5-);  Academic Editor of Education Research International (SCOPUS/ESCI indexed) (2021-); Associate Editor of International Journal of Adult Education and Technology (IJAET) (Scopus/ESCI) (2023.1-); Editor of Technology, Pedagogy and Education (SSCI, Q1, 2022 IF: 4.9); Editor of "Languages" (Scopus/ESCI) (2022.5.18-); Editor of "Education Sciences" (Scopus/ESCI) (2022.11.8-); Editor of International Journal of Game-Based Learning (IJGBL) (2022.11.23-); and Co-Editor in Chief of the International Journal of Education.

Speech Title: Intelligent language services: evolution, challenges, opportunities, and ethical implications
Abstract: Intelligent language services, powered by advanced technologies, have become effective instruments for promoting cooperation and communication across linguistic boundaries. Through a systematic review based on the framework of PRISMA, it is revealed that there are huge potentials for innovation and progress in intelligent language service industry, even while there are still difficulties and ethical concerns unaddressed. Through tackling these obstacles and utilizing cutting-edge technologies, we can fully utilize intelligent language services to construct and maintain a more interconnected and inclusive world. The collaboration between humans and technologies also plays an important role in ILS. It is expected that humans improve the development of ILS assisted with technologies rather than replaced by them. This study formulates solid foundation for future researchers and practitioners, based on which numerous research directions can be delved into in the near future.

Prof. Xianglan Chen, Beijing Language and Culture University, China

Cognitive Linguistics, Psycholinguistics, Business English 

ChenXianglan is professor at Center for the Cognitive Science of Language at Beijing Language and Culture University. Her main research interests are in theoretical and eye-tracking experimental including cognitive linguistics; psycholinguistics; brain and cognition; business English; Tourism; advertisement; culture and teaching. She has been head of over 30 research projects including two National Planning Funds of Philosophy and Social Science (Project number 11BYY010; 19BYY016). The National Post Doctor Association (project number: 20070420267) and three projects of Ministry of Education (project number: 09YJA740022; 19JHQ035) and Planning Funds of Beijing Key Project of Philosophy and Social Science (project number: 16YYA005) and others. She is often invited to speak at the conferences both in China and other countries and also organizes conferences several times. She has published more than 80 journal articles, most of which have appeared in the key journals of China (CSSCI) and high quality international journals (SSCI). She has three monographs and one of which got the Second-Prize for the 7th Outstanding Achievement Award from Ministry of Education which is the highest and national level award for social science in China.

Lecturer  Jiajia Tu, Shenzhen Polytechnic of Information Technology, China

Higher education, practice education 

Jiajia Tu, working at Shenzhen Institute of Information Technology, presided over multiple Ministerial and provincial level projects. She has published more than 10 papers, including several SSCI and domestic core journals, and has won multiple awards for excellent teaching quality. She has guided students to achieve excellent results in the "Foreign Language Teaching and Research Press Amazon Cup" National College English Debate Competition, National College Student Social Practice Excellent Team, Provincial Science and Technology Innovation Strategy Key Project, and Provincial College Student English Comprehensive Skills Competition,accumulating rich experience in educating college students through practice and cultivating students' innovative literacy.

Speech Title: Fostering Entrepreneurial Talent in Higher Vocational College: The Role of Education, Technology, and Creative Strategies
Abstract: Encouraging entrepreneurs and transforming entrepreneurship education is a need to a time, which can assist in excelling the economic development, wealth and employment generation. However development of Business Entrepreneurial Competencies remains crucial as it enables the entrepreneurs to excel in the highly competitive market. Moreover, the transformation of Entrepreneurial Education through vocational colleges is an under studied area. Hence the current study aims to explore the role of Entrepreneurial Education, Technology and Teachers'Creativity in excelling Entrepreneurial Competencies through vocational colleges. Based on a thorough discussion and literature exploration, the current study propose the hypothesized relationships which were statistically evaluated throughthe application of Partial Least Square-Structural Equation Modeling on the data of 357 of potential future entrepreneurs. The results reported a significant association of the said predictors in excelling the Entrepreneurial Competencies. Based on this findings, several policy recommendations were proposed including re-adjustment and timely update of the teaching material whereas facilitators and instructors are also directed to be creative and innovative while integrating the use of technology efficiently.